In his introduction, Dave highlighted the value of humour as an effective vehicle in communicating ideas. If people are laughing, they are listening, and they will continue to listen for more. Humour can be the spoonful of sugar which makes the medicine go down. But it can be a double-edged sword and must be used sensitively: we should know our audience and avoid potential triggers. In particular, we should avoid the common comedic route of ‘punching down,’ whereby jokes are used to belittle and invalidate those in less powerful positions. On the contrary, we should focus on ‘punching up’. Dave demonstrated how this can be done with a comedy in which autistic comedian Joe Wells turns the tables on our usual perceptions with a witty rundown of all the extraordinary – ie, non-autistic! – characteristics of his neurotypical brother. Point taken and thoroughly enjoyed!
Next came the three C’s, the need to speak clearly, concisely and confidently, and to avoid the ‘erm’’s and ‘uh’’s with which speeches are so often peppered. To let us experience just how difficult this can be, Dave invited us to take part in a round of Just a Minute, the Radio 4 panel game in which participants are given a topic which they have to talk about for 60 seconds without repetition, deviation or hesitation. The topic given was ‘dogs’. The first person invited to speak on that subject held forth for a mighty 45 seconds before being disqualified for hesitation, the second managed only ten seconds, while the third cantered home an easy winner with only five seconds to fill. And that was the end of Just a Minute. I was disappointed not to have been chosen to take part; I love a verbal challenge.
This was followed by the need to simplify your ideas, a point hammered home with a quote from Albert Einstein: ‘If you can’t explain it to a six-year-old, then you don’t understand it yourself’. Then came a task, based loosely on the Just a Minute format, designed to discipline our thinking along those lines: present your research in 30 seconds. I was the one invited to do it. (How glad I was now that I hadn’t been asked to talk about dogs!)
This was certainly far more challenging than Just a Minute. It would probably take me more than 30 seconds to read one of the longer sentences from my PhD thesis, never mind summarise the whole thing. I took a deep breath and plunged in. Freud was a charlatan, I began, and I had unearthed proof positive of this, in the form of hitherto unknown autobiographical material written by one of his most important patients, Anna von Lieben. Included with this material were the diaries of her husband and other family documents, all of which I found in the possession of a great-grandson in Israel. Analysis of those documents revealed that von Lieben suffered throughout her adult life from gynaecological disease, probably endometriosis or something similar, which could account for most of her symptoms. Freud, far from curing her, brought about no improvement whatsoever in her condition. And what’s more, he never even mentioned any of her gynaecological symptoms.
Then I was cut short. My 30 seconds were up and the baton was passed on to the next person who was given 15 seconds to summarise what I had just said. She made a pretty good job of it before she too was stopped and the game finished with what was probably the most difficult task of the three – summing up my research in just five seconds. She boiled it down to the idea that Freud was a fraud. This, said Dave, is your soundbite.
The soundbite is the attention-grabbing phrase which will reel in the reader. It can be the basis for the headline of a press release, for the title of a talk or a magazine article, for anything designed to attract the interest of the wider public. It is the short and snappy sentence which encapsulates your research in a nutshell and renders it accessible to the average Joe and Jane.
I wasn’t entirely satisfied with this end result, however, as it put the emphasis on Freud as a charlatan. After all, many people already believe this so what had I achieved that was new? The answer to that is this: I had found, for the first time, first-person narratives of a Freud patient and of her family, written at the time of the illness and treatment in question; my analysis of those documents completely contradicted Freud’s report of the case; and I had opened up a whole new channel of exploration for the history of gynaecological illness.